Job description:
A good UX designer must have empathy for the user, a deep understanding of user-centered design (UCD) and strong analytical abilities. They must have an understanding of technical limitations as well as business strategies and goals, backed by a knowledge of different technologies. Developing and conceptualizing a comprehensive UI/UX design strategy for the brand. Some of the skills and requirements includes:
- Design thinking
- A user-centric mindset,
- Attention to detail
- Creative and analytical approach
- Understanding of interaction design principles
- Communication, collaboration and teamwork
- Understanding of business metrics and the ability to translate company goals and objectives into digital experiences
Tasks and responsibilities:
- Plan and conduct user research and competitor analysis
- Interpret data and qualitative feedback
- Create user stories, personas, and storyboards
- Determine information architecture and create sitemaps
- Create prototypes and wireframes
- Conduct usability testing
- Conduct heuristic evaluations
- Help define and refine user personas